Hasbro should focus on revitalizing its cinematic universe by reimagining both G.I. Joe and Transformers, drawing inspiration from the classic 80s cartoons,Skybound’s Energon Universe, IDW comics, and Marvel Comics, while expanding the lore with new animated series, live-action films, and spin-off television shows that incorporate other Hasbro properties like R.O.M. Space Knight, Visionaries, and M.A.S.K. The Hasbro Cinematic Universe (HCU) would strike a balance between gritty military realism and sci-fi/fantasy elements, similar to franchises like Star Wars and Marvel, while maintaining the essence of G.I. Joe and Transformers. The iconic characters from both franchises:Optimus Prime, Bumblebee, Arcee, Grimlock, Elita, Duke, Snake Eyes, Roadblock, Scarlett, Cobra Commander, Storm Shadow, Destro, and Baroness would be at the heart of this revitalization, allowing for deep character development, backstory exploration, and exciting crossovers. By introducing a shared universe that connects these classic figures with new, original characters, Hasbro can create fresh story arcs and enhance the fan experience. Cobra could team up with the Decepticons to create an alliance that would challenge the G.I. Joe and the Autobots in new, thrilling ways. A crossover series or film, where the G.I. Joe confronts alien technology and works alongside Transformers characters, would tap into a global audience and open up exciting possibilities for merchandise, video games, and other media. As G.I. Joe and Transformers develop their narratives, they could eventually intersect with other Hasbro IPs, like M.A.S.K., where teams of highly advanced tech-savvy operatives work with G.I. Joe, and Visionaries, where mystic powers become critical to the plot. This HCU would incorporate elements of action, adventure, and drama, with a focus on character-driven storytelling across TV, movies, and video games. To expand the world further, integrating military tactics, advanced technology, supernatural entities, and magical artifacts would enhance the lore, creating a more dynamic, interactive experience for fans. With a dedicated strategy for multimedia storytelling, Hasbro can tap into both nostalgia and modern sensibilities, crafting exciting narratives and seamless crossovers that keep audiences invested. Annual crossover events and multi-platform stories could also keep fans engaged, with new and limited-edition merchandise, including toys and collectibles, fueling excitement and anticipation. By expanding the franchise and focusing on classic characters while introducing new ones, Hasbro can build a long-term plan that makes G.I. Joe and Transformers stand out among other action franchises and rival the cinematic success of Marvel and Star Wars, creating an interconnected universe with a rich history, politics, and mythology.