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The COBRA insignia

Cobra is a ruthless terrorist organization determined to rule the world. They are led by the ruthless Cobra Commander. High Command Staff is Baroness as the Director of Intelligence, Destro as the Weapons Supplier, and Dr. Mindbender as the Chief Scientific Officer, although others have at times usurped control. It relies on the might of its legions of Cobra Vipers and Cobra Troopers to execute its diabolical schemes while trying to destroy its main enemy: G.I. Joe.



A Real American Hero continuity

Marvel Comics continuity

It would never have occurred to anyone that a seemingly nice little town called Springfield would become the birthplace of a powerful paramilitary organization. A hate-filled man came to this town, which has fallen on tough times, and found an opportunity. It was an opportunity to start anew for both this man and the town. However, the direction he had in mind was far from the normal ideals anyone would have thought. He began recruiting like-minded individuals with an axe to grind with the government. To fund their slowly growing organization, this group came up with all manners of pyramid schemes and went out to the rest of the United States. Along the way, they recruited more from outside and silenced those who posed a threat. Members are recruited based on their distrust of the government and motivation based on greed and power. Soon, their activities involved amassing arms and operations designed to subvert the US government. The man who started the organization now began calling himself the Cobra Commander. He named the group Cobra as his ambitions grow bigger and like a giant snake with its coils about the world. By the time they are recognized as a threat, this group has turned into a powerful private army and terrorist organization with footholds around the world.

Cobra makes one of its boldest entrances into the world arena with the kidnapping of Dr. Adele Burkhart.[1] Despite the high profile of the kidnapping, the group still manages to be a covert organization with authorities unable to make any form of infiltration. It has also worked with other similar organizations such as the First Strike group. Unlike First Strike, Cobra is much more careful as First Strike's leader, Vance Wingfield, was more brazen in his activities which led to his group being penetrated by G.I. Joe and led to his downfall.[2] One of the first indications that Cobra has managed to make significant footholds in other countries is in the Joes' mission in Afghanistan. The Joe Team followed Cobra to a stronghold deep in Iran.[3]

Devil's Due Comics continuity
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G.I. Joe Reloaded

In the year 2003, a covert group orchestrated a series of attacks on the United States. From stealing a highly classified synthesized virus from the Center for Disease Control to blowing up the Golden Gate Bridge. At the same time, some of the world's most notorious and wanted men and women are recruited for its nefarious purposes.[4]

G.I. Joe vs. Transformers

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Action Force (British) Comics continuity

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Blackthorne Comics continuity

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Dreamwave Comics continuity

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Hasbro Comics continuity

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Animated continuity

Sunbow animated series

According to Cobra Commander, Cobra employs 10,000 people.[5]

DiC animated series

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Direct-to-video series

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Sigma 6 animated series

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Resolute animated series

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Renegades animated series

To most of the world, thanks to a carefully-constructed campaign to project an appearance of benevolence, "Cobra Industries" is the blanket name for a conglomerate of respectable companies in many different fields, including pharmaceuticals, military hardware, and communications. However, beneath its glistening exterior, Cobra hides an even wider variety of secret criminal operations, including (but far from limited to) extortion, immoral science, and arms dealing, with long-term plans to develop an army of creatures known as "Bio-Vipers", and, ultimately, take over the world.

After an incident involving the M.A.S.S. Device, Cobra was dealt a series of decisive blows by the Joes, although Cobra Commander survived to vow that the "war" was only starting.

Live-action continuity

See Cobra (Movie)

Origins continuity

See Cobra (Origins)


  • Before Hasbro took the G.I. Joe concept to Marvel Comics, Cobra did not exist. It was the Marvel editors who asked who the Joes would be fighting, eliciting blank stares from the Hasbro managers, who believed that villains would not be popular as toys. In the end, former Marvel Editor-in-Chief (and then EiC of Marvel's "Epic Comics" imprint) Archie Goodwin came up with the Cobra Command and its leader, Cobra Commander. Cobra was envisioned as "terrorists" so that Hasbro would not have to directly market the relaunched GI Joe as a war toy, something that was beginning to be seen as undesirable.

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