The Eiffel Tower is a landmark in Paris, France. It was opened in March 1889 and has been featured in two G.I. Joe productions. It appears in the first mini-series where Cobra stole it with the M.A.S.S., and decades later in the first live action movie in which Cobra demolished it with a rocket carrying nanomites.
In the film G.I. Joe: The Rise of Cobra, the Eiffel Tower is targeted by Cobra for destruction. James McCullen, the head of M.A.R.S. Industries, declares his intention to put on a show to be aired on networks such as CNN and pay back the French for what they did in the past to his family, Clan McCullen. Cobra steals a set of M.A.R.S.'s nanomite warheads which, when detonated, quickly begin eating away at anything metal.
The G.I. Joe Team soon realizes Cobra's intent and moves to intercept them before they can accomplish their goal. They also sound the alert, allowing the Eiffel Tower to be evacuated, thus minimizing casualties. In order to thwart them, Storm Shadow grabs one of the warheads but passes the kill switch for the devices to the Baroness. He then races to a skyscraper and before Duke of the G.I. Joes can catch up with him, he finds an open window and launches the warhead. He scores a direct hit and the nanomites quickly begin eating away at the Eiffel Tower.
Duke manages to intercept the Baroness and activate the kill switch, shutting down the nanomites. Although he is successful in saving Paris, his move comes too late for the Eiffel Tower, which is damaged beyond repair and topples to the ground. He is then captured by Cobra, while the remaining Joes intercept one of Cobra's Neo-Vipers in order to try to track down the M.A.R.S. Industries Base and the remaining targets for the warheads. They are then arrested by the French authorities, who incorrectly believe them to have been responsible for the attack on the Eiffel Tower.