Toys "Я" Us is a large chain of toy stores in the United States. Founded in 1948, it has since expanded operations in other countries such as Canada, the United Kingdom, the Netherlands and some parts of Asia. The United States operations alone has more than 580 stores.

As a powerful force in the toy industry, Toys "Я" Us is often a source for exclusive toys not found in other toy store chains. G.I. Joe is among those number having Toys "Я" Us-only exclusives. Known exclusives include toy packs of G.I. Joe Night Force, a resurrected Tiger Force and Python Patrol lines. They also helped keep G.I. Joe interest alive during the lean years of the 1990s with the Real American Hero Collection.

Currently they have included the Rise of Cobra toyline into their "Headquarters for Heroes" military toy line which includes Exclusive figures of Firefly and Barbecue

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